Data Science for Customer Insights
On using data science to understand customers so we can serve them better.
Welcome!
With time this will turn into a more useful site & blog.
Right now it is where I park some of my past presentations on the Archives page.
Latest updates:
- A Data Structure for Customer Insights. PDF of article published in Applied Marketing Analytics, Volume 3, Number 1(2017)
Favorites:
- Learning R and RStudio My quick start guide for newbies.
- Jim & Reto’s infamous SQL Style Guide is under Resources.
- The Ralph Kimball inspired marketing data mart from LoyaltyMatrix is also under Resources.
-Jim
Data Science for Customer Insights 